"The rough cut is where the magic happens." We all experience struggles with being creative, believing in ourselves, and finding the best language to share our ideas. There's an infinite battle between the concept in our minds and what gets put to paper. This short is all about the creative process, and how vulnerable we are as artists. Because this is a universal experience, we connected with friends from around the world and enlisted their help in telling this story. Oh, and we also used their true voices in the voiceover. Here's to the artists! Here's to the creative process. Here's to the rough cut! Creative by Coat of Arms Creative Direction by Clara Lehmann & Jonathan Lacocque Design Direction by Ryan Butterworth Written by Clara Lehmann Edited by Jonathan Lacocque Sound Design & Mix by Sarah Krohn Title card design by Dennis Hoogstad & Ryan Butterworth 00:00 - 00:14 1. Bubbling Spheres Design & Animation by Ryan Butterworth Script/VO: “Every story begins a little big ugly.” - Clara Lehmann “It bubbles near the surface.” - Ryan Butterworth “Masked by our fears,” - Nuria Boj “blocked by our insecurities,“ - Lucy Lacocque “it’s awkward.” - Sarah Krohn “This shit is hard.” - Sarah Krohn & Ryan Butterworth 00:14 - 00:24 2. Exercise & Ice Cream Illustration by Nuria Boj Animation by Arm Sattavorn, Nuria Boj, & Romain Loubersanes “So you put on some tunes.” - Amy Butterworth “Get some exercise.” - Arm Sattavorn “Or stress eat some chocolate chip cookie dough ice cream, and…” - Mantas Gr “search for that spark of inspiration.” - Jonathan Lacocque 00:24 - 00:32 3. Sailer & Siren Design & Illustration by Aaron Ray Animation by Aaron Ray, Mantas Gr, & Ryan Butterworth “A good story looks easy.” - Aaron Ray “It makes sense.” - Jodi Krangle “It flows effortlessly.” - Sarah Krohn “But don’t be fooled by the siren’s song.” - Lucy Lacocque 00:32 - 00:35 4. Wood block construction Design & Animation by Arm Sattavorn “Stories are shaped.” - Ryan Butterworth “Designed.” - Arm Sattavorn “And wielded into something presentable.” - Friedrich Detering 00:35 - 00:48 5. Smoothing the rock Design by Ricardo Nilsson Animation by Arm Sattavorn & Ricardo Nilsson “The rough edges are smoothed,” - Grace Lawson “the inconsistencies are removed. The defects are revised.” - Ricardo Nilsson “[Ack!]” - Clara Lehmann 00:48 - 00:55 6. Rolling ball Design by Ana Hill Animation by Arm Sattavorn & Susanna Basone “What am I talking about?” - Lola Butterworth “This isn’t nearly good enough.” - Charlie Butterworth [beat] “Scrap it.” - Oliver Butterworth “Tack it.” - Steve Savalle 00:55 - 01:03 7. Child’s wooden blocks Design & Animation by Steve Savalle “Repeat it." - Lola Butterworth "And do that 10 more, 25, 100 more times.” - Susanna Basone 01:03 - 01:08 8. Curves & Cmd+Z Illustration by Aaron Ray Animation by Arm Sattavorn “Uncomfortable yet?” - Aaron Ray “It’s exhilarating right?” - Clara Lehmann 01:08 - 01:21 9. Rough wood = magic Illustration & Animation by Mantas Gr “Truth is. The rough cut is where the magic happens.” - Patrick (PK) Dow “It’s that moment where you teeter between genius and total crap.” -Pablo Lozano “Failure or grandeur.” - Nidia Dias “And ain’t that beautiful?” - Sophia Lacocque 01:21 - 01:48 10. Coat of Arms Design & Animation by Ryan Butterworth “We won’t give up, if you won’t.” - Lucy Lacocque All outtakes from the Butterworth and Lacocque families.